What is a DateJust Watch?
What is a DateJust watch?
The DateJust is undoubtedly one of the world's most iconic watches. Launched by Rolex in 1945, the Rolex DateJust essentially only displays the date in a window at 3 o'clock on the dial. This unique combination was further enhanced in 1953 with the magnifying effect of the Cyclops lens (an extra curve on the crystal). The DateJust watch was the first automatic wristwatch to automatically change the date at precisely midnight. This innovative design changed the watch world forever. And so, the iconic Rolex Datejust was born.
A Rolex Datejust doesn't tell time. It tells a story.
How did the DateJust get its name?
The name "DateJust" comes from the word "Date" and "Just." "Date" literally means date. And "Just" comes from the fact that the watch always displays the date correctly and on time, which may seem like a small detail, but was revolutionary in 1945. Today, the model remains popular thanks to its beautiful design and unmistakable appearance.
Urban Ace DateJust watches
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Azure - Deep Green
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Azure-Gold
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Azure - Pearl Silver
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Azure-Tiffany Blue
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Wearing a Datejust is not about checking the hour, it's about owning the moment.
17 reasons why a DateJust watch is the perfect choice
1 Timeless design that never goes out of fashion and has been a style icon since 1945.
2 Excellent value retention with a high residual value, making it a sensible investment.
3 Versatility – suits both formal and casual outfits, perfect for any occasion.
4 Precision and reliability with chronometer certification for exceptional accuracy.
5 Durability and robustness thanks to the Oyster case that lasts for generations.
6 Water resistance up to 100 meters, suitable for daily use including swimming.
7 Automatic movement that does not require batteries and winds itself while worn.
8 The iconic Cyclops lens magnifies the date for optimal readability.
9 Extensive choice of sizes (28mm, 31mm, 36mm, 41mm) to fit every wrist size.
10 Different material options such as stainless steel, gold, two-tone or platinum to suit every taste.
11 Craftsmanship and attention to detail evident in every part of the watch.
12 Status and recognition as a wearer of a prestigious watch brand.
13 Heirloom potential that can be passed down from generation to generation.
14 Comfortable to wear thanks to ergonomic design and carefully crafted wristbands.
15 Worldwide service and maintenance options through an extensive network.
16 Scratch-resistant sapphire crystal that keeps the watch looking like new for years.
17 Personalization options with different dials, bezels, and straps.
What are the differences between a Rolex DateJust and a DayDate?
Feature |
Rolex Datejust |
Rolex Day-Date |
| Introductory year | 1945 | 1956 |
| Complications | Date | Day of the week + Date |
| Material | Steel, Rolesor (steel + gold), gold | Only gold (white, yellow or rose) or platinum |
| Price range | Relatively more affordable | Luxury/higher segment |
| Iconic nickname | - | "President" (because of the bracelet and wearing style) |
| Wearing style | Everyday and elegant | Business, luxury and formal |
The history of the DateJust
The DateJust was introduced in 1945 to celebrate Rolex's 40th anniversary. The watch was immediately praised for its unique date function, integrated into an elegant and functional case. Later, the signature Cyclops lens above the date window was introduced, making it easier to read the date. Over the years, the DateJust has been updated several times, with improvements to both the movement and its appearance. Nevertheless, the watch has always retained its classic DNA.
Time is precious. Make it legendary with a Rolex Datejust.
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What are the features of a DateJust watch?
A number of aspects make the (Rolex) DateJust instantly recognisable:
- Cyclops lens: Magnifies the date window 2.5x for better readability
- Date: Only date visible and will be changed at midnight
- Automatic watch: Winding mechanism (self-winding)
- Oyster case: Water resistant to at least 10 bar and stylish
- Jubilee or Oyster strap: Watch straps with comfort and class
- Chronometer certification: For maximum precision
- Bezel: Signature serrated bezel
- Material: Available in different materials
- Design: Timeless design that has existed since 1945 with subtle evolutions
- Sapphire crystal: Highly scratch-resistant glass
- Sizing: Including 36mm, 41mm, 42mm and smaller versions
The Datejust: where elegance meets precision every single second.
Why should you buy a DateJust watch?
The DateJust is designed to suit any occasion. Whether you're attending a business meeting or planning a weekend getaway, this watch will always stylishly complement your outfit. The variety of sizes, materials, and dials allows you to choose a model that perfectly reflects your personality.
Technical precision and durability
Rolex is known worldwide for its robustness, and the DateJust is no exception. The latest models are equipped with the advanced caliber 3235, which guarantees exceptional performance, shock resistance, and a 70-hour power reserve.
A status symbol for every occasion
A Rolex DateJust is more than just a watch on your wrist to tell the time; it's a statement for life. The watch exudes refinement, success, and good taste, without being too flashy.
What materials are used in a Rolex DateJust?
Some choices are optional, but with a Rolex DatJust watch, you know you're getting the best materials. Of course, you pay for that. Below are some materials that can be used in a watch:
Oystersteel: robust and shiny
A stainless steel specially developed by Rolex. It combines strength with an exceptional sheen. Ultimately, the steel achieves its unique luster thanks to the skill of polishers. Only then can it be called "Oystersteel."
Rolesor: a mix of gold and steel
A combination of steel and gold, developed in the 1930s. A characteristic Rolex element where steel and 18-karat gold are harmoniously combined. Available in white gold, yellow gold, and Everose gold.
Solid gold and diamond details
For those seeking pure luxury, there are models available completely in gold or with diamond-studded bezels and hour markers.
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Zephyr Titan - Ocean Blue
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Zephyr Titan - Olive Green
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Zephyr Titan - Rose Gold
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Zephyr Legacy - Black
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Zephyr Legacy - Cherry Red
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Zephyr Legacy - Gradient Black
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Zephyr Legacy - Gun Metal
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Zephyr Legacy - Pacific Blue
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Zephyr Legacy - White Gold
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More than a watch, the Datejust is a symbol of timeless achievement.
What movement and mechanics are used in the DateJust?
Automatic movement: Caliber 3235
This automatic movement offers outstanding precision, energy efficiency, and reliability. It is a testament to Rolex's continuous innovation.
Does a Rolex have an automatic winding mechanism?
Absolutely. Thanks to the Perpetual system, the watch is automatically wound by wrist movement, and unlike a quartz watch, no battery is required.
How do you recognize an authentic DateJust?
Serial numbers and certificates of authenticity
Every genuine DateJust comes with a certificate of authenticity, a unique serial number, and usually a Rolex warranty card.
Common features of Rolex counterfeits
Rolex watches are often counterfeited and even sold as genuine Rolex watches. Look out for incorrect fonts, cheap finishing, incorrect date display, and the absence of the Rolex logo engraved under the crystal.
Is a Rolex DateJust watch an investment?
Rolex watches, and especially the DateJust, retain their value exceptionally well. Some models even increase in value, especially limited editions or models made with special materials. Demand for pre-owned DateJust models is very high. Collectors worldwide hunt for rare, unique dials and designs.
Frequently Asked Questions about DateJust Watches
1. Is a DateJust waterproof?
Yes, all DateJust models are water resistant to 100 metres thanks to the Oyster case.
2. What is the difference between a DateJust and a Day-Date?
The Day-Date displays both the date and the day of the week. The DateJust displays only the date.
3. How often should I service my DateJust?
Rolex recommends servicing by an authorized dealer every 10 years.
4. Are there unisex DateJust models?
Yes, 36mm and 31mm models are popular with both men and women.
5. How long does a DateJust last?
With proper maintenance, a DateJust can last a lifetime and even be passed on to generations to come.
6. Where can I buy a real DateJust?
At authorized Rolex dealers or certified pre-owned jewelers. Amsterdam has many watch shops.
Conclusion: Why is a Rolex DateJust the perfect choice?
The DateJust is more than a watch; it's an heirloom, an investment, and an everyday accessory that effortlessly combines style, technology, and status. Whether you're investing in a luxury watch for the first time or expanding your collection, a DateJust offers an unparalleled combination of class, precision, and history.
