10 Unique Rectangular Watches for Men - 2025
Rectangular watches are seriously making a dramatic comeback in men's fashion. These timeless cases combine classic with a touch of modernity, offering a cool look that suits a variety of occasions. Discover why a rectangular watch is the perfect choice for today's style-conscious man.
Think outside the circle, wear a square watch!
Why should you buy a rectangular watch?
Rectangular or square men's watches are back in fashion. Previously, it seemed as if rectangular watches looked too much like classic watches. But nowadays, square and rectangular watches are back in fashion. This is also because the square case is part of the steel band , which makes the watch more of a whole.
Advantages of rectangular watches
- Elegant appearance: A rectangular watch looks more formal and 'sophisticated' than round models
- Better fit: Perfectly fits narrow to average wrists
- Distinctive character: Stands out without being flashy
- Versatility: Suitable for both business and casual outfits
- Timeless design: Always remains stylish, regardless of fashion trends
- Old money watch: The 'Old Money Watch' style is back in fashion
The history of rectangular watches
The rectangular watch has a rich history dating back to the early 20th century. The legendary Cartier Tank from 1917 was one of the first rectangular wristwatches and set the 'square' standard. This iconic shape was born from the need for an alternative to traditional round watches, with designers striving for a more geometric design that would better suit a modern style. Square watches are simply really cool watches .
Square Urban Ace watches
Apex - Metal Grey
CHF 191.00
Apex - Olive Green
CHF 191.00
Apex - Turquoise
CHF 191.00
Apex - White
CHF 191.00
Overview: Rectangular watches for men
| Model | Brand | Price range | Particulars |
| 1 Tank Must | Cartier | Luxury | Classic with a modern twist, quartz movement |
| 2 Reverso Classic | Jaeger-LeCoultre | Luxury | Reversible design, manual winding |
| 3 Apex - Turquoise | Urban Ace | Mid-segment | Epitome of modern class and technical finesse |
| 4 DolceVita | Longines | Mid-segment | Italian inspiration, Swiss craftsmanship |
| 5 SUP880 | Seiko | Affordable | Solar energy, vintage charm |
| 6 Boulton Quartz | Hamilton | Mid-segment | Art Deco design, American history |
| 7 Tetra Neomatic | Nomos | Luxury | German precision, automatic movement |
| 8 Apex - Olive Green | Urban Ace | Mid-segment | Epitome of modern class and technical finesse |
| 9 Squarely Blacklight | Swatch | Affordable | Daily wearer, fashionable design |
| 10 BR-03 Skeleton Grey Steel | Bell & Ross | Luxury | Industrial influences, sporty chronograph |
Not all icons come in circles!
List: Top 10 Rectangular Watches for Men
1 Cartier: Tank Must
Price: € 5,850.00
The rectangular Tank Must watch in an extra large version is equipped with a mechanical movement that is wound automatically. The case is made of steel and has a refined crown that is decorated with a cabochon-shaped spinel in a synthetic version. The dial is silver-plated and has an elegant flinqué pattern, combined with sword-shaped hands in blue steel. This watch has a Swiss Made certification. This means that it complies with the strict Swiss regulations. Unfortunately, it just missed out on the list of top 20 Swiss watches .
- Case dimensions: 41 x 31 mm
- Winding mechanism: Self-winding mechanical movement
- Water resistance: 3 ATM (is a watch waterproof )
- Certification: Swiss Made
- Glass plate: sapphire glass
- Shape of hands: swords
2 Jaeger-LeCoultre: Reverso Classic
Price: € 7,900.00
With a refined blue leather strap, this watch exudes timeless charm. The stainless steel case rests gracefully on the wrist and expresses modern elegance, specially designed for the woman and modern man of today. Actually, the Reverso is more of a unisex watch. The coolest thing about the 'Reverso' (the name says it all): You can turn the watch around on your wrist. There is a mechanism so that you can turn the watch around on your wrist. What do you think of that? Well, you can engrave the back of your square watch so that you can show a nice slogan or the name of your loved one. If you want to know the time, you turn the case of the Reverso around.
- Case: Stainless steel
- Winding mechanism: Manual winding
- Water resistance: 3 ATM
- Certification: Swiss Made
- Strap: leather (alligator)
- Engraving: You can engrave the back of the case
3 Urban Ace: Apex - Turquoise
Price: € 199,-
The Apex – Turquoise by Urban Ace combines contemporary flair with technical precision. The watch stands out with its sleek, rectangular, geometric shape and understated design, with which the Apex exudes class. Made of high-quality 316L stainless steel, both the case and the strap offer a solid and durable quality. The scratch-resistant glass protects the dial from daily use, while the water resistance up to 5 ATM ensures that no water can enter your watch.
- Casing: 316L Stainless Steel
- Clockwork: Quartz watch
- Water resistance: 5 ATM
- Dial color: Turquoise
- Hands and Index: Luminous
- Calendar indication: Pure time-only watch
4 Longines: DolceVita
Price: € 2,000.00
The watches from the Longines DolceVita line bring a subtle balance between classic charm and modern appeal. With their recognizable rectangular shape and stylish proportions, they refer to the design of the roaring twenties, but with a contemporary interpretation. Over the years, the collection has grown with the times, without losing its unique character. Available in various versions, materials and shades, these watches embody a sense of elegance and the carefree feeling of 'Italian' (Dolce Vita) enjoyment.
- Glass plate: Scratch-resistant sapphire crystal
- Certification: Swiss Made
- Shape: Rectangular
- Movement: Automatic
- Strap: Alligator leather
5 Seiko: SUP880
Price: €81,-
This square men's watch from Seiko is a budget watch in terms of price. In terms of looks, this watch is certainly not inferior to other square men's watches. In other words, this watch looks like a classic men's watch thanks to the leather strap and the square gold case. The solar-powered battery ensures that you can use your watch for a year when it is fully charged.
- Water resistance: 3 ATM
- Glass plate: Hardlex Crystal
- Display: Analog
- Strap type: Leather
- Dial color: White
6 Hamilton: Boulton Quartz
Price: € 745,-
The Hamilton Boulton Quartz brings vintage back to life with a modern twist. With its striking square case and elegant look, this model has been an icon in the Hamilton family since the 1940s. The 'Boulton' has been redesigned for the contemporary wearer, with an eye for tradition and style. The result is a watch that combines the spirit of American watchmaking with timeless class - a design that effortlessly stands the test of time.
- Water resistance: 5 ATM
- Clockwork: Quartz
- Glass plate: Sapphire glass
- Strap type: Leather
- Dial color: White
7 Nomos: Tetra Neomatic
Price: € 2,196.00
The Nomos Tetra Neomatik is a German watch that doesn’t care about ‘normal’. With its sleek, square case and minimalist Bauhaus design, it immediately stands out. This watch is subtle, but distinctive. Underneath the slim profile ticks the ultra-thin automatic calibre DUW 3001, with the precision that Nomos is known for. Tetra Neomatik is a watch for those who prefer character over trends – stylish, modern and just a little bit different, just like every square watch.
- Produced in: Germany
- Case material: Stainless Steel
- Diameter: 33mm (square)
- Watch strap material: Leather
- Closure: Fold
8 Urban Ace: Apex - Olive Green
Price: € 199,-
The Apex – Olive Green by Urban Ace combines contemporary flair with technical precision. The watch stands out with its sleek, rectangular, geometric shape and understated design, with which the Apex exudes class. Made of high-quality 316L stainless steel, both the case and the strap offer a solid and durable quality. The scratch-resistant glass protects the dial from daily use, while the water resistance of up to 5 ATM ensures that no water can enter your watch.
- Casing: 316L Stainless Steel
- Clockwork: Quartz watch
- Water resistance: 5 ATM
- Dial color: Olive Green
- Hands and Index: Luminous
- Calendar indication: Pure time-only watch
9 Swatch: SQUARELY BLACKLIGHT
Price: € 120,-
The SWATCH Squarely Blacklight SO34N700 is not a watch that goes unnoticed. With its bold square shape, deep blue plastic case and smooth silicone strap in the same shade, this model sets a modern and playful tone. The unique dial is executed in matching blue and is protected by sturdy plexiglass. Inside, a reliable quartz movement ensures accurate timekeeping, complemented by a handy date display. Thanks to the unisex size, this watch fits comfortably on every wrist - stylish, sporty and ready for every day.
- Dimension: 41.80 mm
- Thickness: 10.50 mm
- Strap Material: Silicone
- Clasp Material: Bioceramic
- Strap Clasp: Buckle
10 Bell % Ross: BR-03 Skeleton Gray Steel
Price: € 5,900.00
With its iconic square case – inspired by cockpit instruments from aviation – this model exudes pure technical power. The skeleton design reveals the automatic movement in all its glory, allowing you to literally peer into the heart of the watch.
- Dial: Skeleton
- Water resistant: 10 ATM
- Strap Material: Black Rubber
- Glass plate: Sapphire glass with coating
A rectangular case for a bold personality!
Urban Ace watches
Zephyr Titan - Gun Metal
CHF 191.00
Zephyr Titan - Ice Blue
CHF 191.00
Zephyr Titan - Ice White
CHF 191.00
Zephyr Titan - Ocean Blue
CHF 191.00
Zephyr Titan - Olive Green
CHF 191.00
Zephyr Titan - Rose Gold
CHF 191.00
Rectangular watch men gold
Luxury Gold Rectangular Watches
A rectangular watch in gold exudes pure luxury and sophistication. Golden rectangular watches are the perfect choice for special occasions and formal events. The warm shine of gold combines beautifully with the geometric design of rectangular watch case shapes.
Top gold models
- Cartier Tank Louis Cartier: 18k yellow gold, manual winding, iconic design
- Jaeger-LeCoultre Reverso Tribute: Rose gold, reversible case, art deco style
- Vacheron Constantin 1972: Yellow gold, ultra-thin, modern interpretation
- Patek Philippe Gondolo: White gold option, haute horlogerie
Maintenance of gold watches
Gold rectangular watches require special care to maintain their shine. Clean regularly with a soft cloth and avoid contact with chemicals. Professional maintenance is recommended to ensure longevity.
Geometry never looked this good!
Rectangular watch men silver
Stylish silver rectangular watches
Silver rectangular watches for men offer a perfect balance between style and standout. The cool tones of silver are a great match for modern outfits and are more versatile than gold versions.
Popular silver models
- Urban Ace - Apex: Stainless Steel, Affordable
- Longines DolceVita: Stainless steel, elegant look
- Hamilton Boulton: Vintage-inspired, affordable
- Seiko Solar Rectangle: Solar energy, sustainable
- Tissot Heritage: Swiss quality, modern classic
Combination with outfits
A silver rectangular watch goes perfectly with:
- Dark blue suits and shirts
- Gray casual outfits
- Black formal wear
- White and light blue shirts
Rectangular by design. Remarkable by nature!
Classic rectangular men's watch
Timeless class
A classic rectangular men's watch is actually the basis of every watch collection for watch lovers. These models are characterized by their modest design, quality finish and versatile usability.
Features of classic models
- Minimalist design: Clean lines without unnecessary details
- Neutral colors: White, black or cream dials
- Quality materials: Stainless steel or precious metal
- Leather straps: Often in black or brown leather
- Traditional functions: Time, date, sometimes small seconds
Investing in Quality
A high-quality classic rectangular watch is an investment for life. Choose renowned brands with a proven track record in watchmaking. Pay attention to details such as the finish of the case, the quality of the movement and the durability of the materials.
Modern classics
- Nomos Tetra: German precision, Bauhaus design
- Cartier Tank Solo: Affordable Entry to Luxury
- Frederique Constant Carree: Swiss quality, elegant price
- Junghans Form A: Minimalist German design
Elegance with an edge!
Trends and Innovations this year
Geometric design
Geometric design is central to this year’s watch trends. In addition to traditional rectangular shapes, we also see experiments with other geometric shapes such as hexagons and trapezoids. These modern watch case shapes offer a fresh take on classic elements.
Retro watch for men
The retro watch for men trend remains strong this year and for years to come. Vintage-inspired rectangular watches combine nostalgic elements with modern technology. Think art deco dials, classic fonts and warm metallic tones.
Smart features combined with classic design
Modern square watches for men increasingly integrate smart functions without compromising the classic look. Hybrid watches offer the best of both worlds: traditional aesthetics with modern functions.
A watch with structure, for a life with purpose!
Questions about rectangular watches
What do you call a rectangular watch?
A rectangular watch is also called a "tank watch", after the iconic Cartier Tank model from 1917. Other names are "rectangular watch", "square watch" or simply "geometric watch".
Does a rectangular watch also have a name?
Yes, rectangular watches have different specific names depending on their shape: Tank (Cartier), Reverso (Jaeger-LeCoultre), Tonneau (barrel-shaped), or Carré (square). These names often refer to the original designs or the shape of the case.
What are the best affordable square watches?
For affordable square watches we recommend: Casio Edifice Rectangle the Urban ace - Apex series and Hamilton Boulton. These offer good quality for a friendly price.
How do you wear a rectangular men's watch?
Wear a rectangular watch with the longest side parallel to your wrist. The case should fit comfortably without being too tight or too loose. For formal occasions, choose leather straps, for casual wear, steel straps are suitable. The watch should fit under your cuff with a suit.
Are rectangular watches in fashion?
Yes, rectangular watches will make a strong comeback in 2025/2026/2027. The trend towards vintage and retro styles, combined with the popularity of geometric design, makes rectangular watches very desirable. They offer an elegant look that is both classic and modern.
Who invented the first rectangular watch for men?
Louis Cartier designed the Cartier Santos in 1904 and the Cartier Tank in 1917. These are among the first rectangular wristwatches. The design of the Tank was inspired by the shape of French Renault tanks from the First World War. This model set the standard for all subsequent rectangular watches.
Where was the first rectangular watch made?
The first rectangular watch, the Cartier Tank, was made in Paris, France. Cartier had its headquarters there since 1847 and developed the iconic design in their Parisian workshops. Production took place in Swiss manufactures under Cartier's direction.
Why is there a rectangular watch?
Rectangular watches emerged from the desire to offer an alternative to round watches. They offer a more elegant, formal look and are more suited to certain wrist shapes. The rectangular design also ties in with Art Deco and Modernist movements that emphasized geometric shapes.
Conclusion
A rectangular watch for men is more than just a watch – it’s a statement piece that combines class, classic and sophistication in a timepiece on your wrist. Whether you opt for a more expensive version or an affordable Urban Ace - Apex, a rectangular watch adds a distinctive element to your watch collection. In the coming years , rectangular watches will offer the perfect balance between tradition and innovation. With options in every price range and style, there is a model to suit every man. Invest in quality, choose a design that suits your personality, and enjoy a timeless accessory that never goes out of style for years to come.
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