10 Unique Rectangular Watches for Men - 2025
Rectangular watches are making a seriously impressive comeback in men's fashion. These timeless cases combine classic style with a touch of modernity, offering a cool look suitable for a variety of occasions. Discover why a rectangular watch is the perfect choice for today's style-conscious man.
Think outside the circle, wear a square watch!
Why should you buy a rectangular watch?
Rectangular or square men's watches are back in style. Previously, it seemed as if rectangular watches looked too much like classic watches. But these days, square and rectangular watches are back in style. This is partly because the square case is part of the steel bracelet , which gives the watch a more cohesive look.
Advantages of rectangular watches
- Elegant appearance: A rectangular watch looks more formal and 'sophisticated' than round models.
- Better fit: Fits perfectly on narrow to average wrists
- Distinctive character: Stands out without being flashy
- Versatility: Suitable for both business and casual outfits
- Timeless design: Always remains stylish, regardless of fashion trends.
- Old money watch: The 'Old Money Watch' style is back in style
The history of rectangular watches
The rectangular watch has a rich history dating back to the early 20th century. The legendary Cartier Tank from 1917 was one of the first rectangular wristwatches and set the "square" standard. This iconic shape arose from the need for an alternative to traditional round watches, with designers striving for a more geometric design that better suited a modern style. Square watches are simply a truly cool watch .
Square Urban Ace watches
Apex - Metal Grey
CHF 189.00
Apex - Olive Green
CHF 189.00
Apex - Turquoise
CHF 189.00
Apex - White
CHF 189.00
Overview: Rectangular watches for men
| Model | Brand | Price range | Particulars |
| 1 Tank Must | Cartier | Luxury | Classic with a modern twist, quartz movement |
| 2 Reverso Classic | Jaeger-LeCoultre | Luxury | Reversible design, manual winding |
| 3 Apex - Turquoise | Urban Ace | Mid-segment | Epitome of modern class and technical finesse |
| 4 DolceVita | Longines | Mid-segment | Italian inspiration, Swiss craftsmanship |
| 5 SUP880 | Seiko | Affordable | Solar energy, vintage charm |
| 6 Boulton Quartz | Hamilton | Mid-segment | Art Deco design, American history |
| 7 Tetra Neomatik | Nomos | Luxury | German precision, automatic movement |
| 8 Apex - Olive Green | Urban Ace | Mid-segment | Epitome of modern class and technical finesse |
| 9 Squarely Blacklight | Swatch | Affordable | Daily wearer, fashionable design |
| 10 BR-03 Skeleton Grey Steel | Bell & Ross | Luxury | Industrial influences, sporty chronograph |
Not all icons come in circles!
List: Top 10 Rectangular Watches for Men
1 Cartier: Tank Must
Price: €5,850.00
The rectangular Tank Must watch in an oversized version features a self-winding mechanical movement. The case is crafted from steel and features a refined crown adorned with a cabochon-shaped spinel in synthetic material. The silver-plated dial features an elegant flinqué pattern, combined with sword-shaped hands in blue steel. This watch is Swiss Made certified, complying with strict Swiss regulations. Unfortunately, it doesn't quite make the list of the top 20 Swiss watches .
- Case dimensions: 41 x 31 mm
- Winding mechanism: Self-winding mechanical movement
- Water resistance: 3 ATM (is a watch waterproof )
- Certification: Swiss Made
- Glass plate:sapphire glass
- Shape of hands: swords
2 Jaeger-LeCoultre: Reverso Classic
Price: €7,900
With a refined blue leather strap, this watch exudes timeless charm. The stainless steel case sits gracefully on the wrist and exudes modern elegance, specially designed for today's women and modern men. The Reverso is actually more of a unisex watch. The coolest thing about the 'Reverso' (the name says it all): You can flip the watch on your wrist. There's a mechanism inside that allows you to turn the watch around on your wrist. What's the point of that, you ask? Well, you can engrave the back of your square watch to display a beautiful saying or the name of your loved one. To tell the time, you simply flip the case of the Reverso.
- Case: Stainless steel
- Winding mechanism: Manual winding
- Water resistance: 3 ATM
- Certification: Swiss Made
- Strap: leather (alligator)
- Engraving: You can engrave the back of the case
3 Urban Ace: Apex - Turquoise
Price: € 199,-
The Urban Ace Apex – Turquoise combines contemporary flair with technical precision. The watch stands out with its sleek, rectangular, geometric shape and understated design, which exudes class. Made of high-quality 316L stainless steel, both the case and bracelet offer solid and durable quality. The scratch-resistant crystal protects the dial from daily wear, while 5 ATM water resistance ensures your watch won't get wet.
- Casing: 316L Stainless Steel
- Movement: Quartz watch
- Water resistance: 5 ATM
- Dial color: Turquoise
- Hands and Index: Luminous
- Calendar indication: Pure time-only watch
4 Longines: DolceVita
Price: € 2,000.00
The watches in the Longines DolceVita line subtly balance classic charm with a modern aesthetic. Their recognizable rectangular shape and stylish proportions evoke the design of the Roaring Twenties, but with a contemporary interpretation. Over the years, the collection has evolved with the times without losing its unique character. Available in a variety of designs, materials, and shades, these watches embody a sense of elegance and the carefree feeling of Italian (Dolce Vita) enjoyment.
- Glass plate: Scratch-resistant sapphire crystal
- Certification: Swiss Made
- Shape: Rectangular
- Movement: Automatic
- Strap: Alligator leather
5 Seiko: SUP880
Price: €81,-
This square men's watch from Seiko is a budget-friendly watch. Its looks are certainly on par with other square men's watches. In other words, this watch has the classic look of a men's watch thanks to its leather strap and square gold case. The solar-powered battery ensures a year of use on a full charge.
- Water resistance: 3 ATM
- Glass plate: Hardlex Crystal
- Display: Analog
- Strap type: Leather
- Dial color: White
6 Hamilton: Boulton Quartz
Price: €745,-
The Hamilton Boulton Quartz revives vintage with a modern twist. With its striking square case and elegant appearance, this model has been an icon within the Hamilton family since the 1940s. For the contemporary wearer, the Boulton has been reimagined, with an eye for both tradition and style. The result is a watch that combines the spirit of American watchmaking with timeless elegance – a design that effortlessly stands the test of time.
- Water resistance: 5 ATM
- Clockwork: Quartz
- Glass plate: Sapphire glass
- Strap type: Leather
- Dial color: White
7 Nomos: Tetra Neomatik
Price: €2,196.00
The Nomos Tetra Neomatik is a German watch that defies convention. With its sleek, square case and minimalist Bauhaus design, it immediately stands out. This watch is subtle yet distinctive. Beneath its slim profile, the ultra-thin automatic caliber DUW 3001 ticks away, with the precision for which Nomos is renowned. The Tetra Neomatik is a watch for those who value character over trends – stylish, modern, and just a little bit different, just like any square watch.
- Produced in: Germany
- Case material: Stainless Steel
- Diameter: 33 mm (square)
- Watch strap material: Leather
- Closure: Fold
8 Urban Ace: Apex - Olive Green
Price: € 199,-
The Urban Ace Apex – Olive Green combines contemporary flair with technical precision. The watch stands out with its sleek, rectangular, geometric shape and understated design, which exudes class. Made of high-quality 316L stainless steel, both the case and bracelet offer solid and durable quality. The scratch-resistant crystal protects the dial from daily wear, while 5 ATM water resistance ensures your watch won't get wet.
- Casing: 316L Stainless Steel
- Movement: Quartz watch
- Water resistance: 5 ATM
- Dial color: Olive Green
- Hands and Index: Luminous
- Calendar indication: Pure time-only watch
9 Swatch: SQUARELY BLACKLIGHT
Price: € 120,-
The SWATCH Squarely Blacklight SO34N700 is a watch that stands out. With its bold square shape, deep blue resin case, and supple silicone strap in the same shade, this model sets a modern and playful tone. The unique dial is crafted in a matching blue and protected by durable plexiglass. Inside, a reliable quartz movement ensures accurate timekeeping, complemented by a convenient date display. Thanks to its unisex size, this watch fits comfortably on any wrist – stylish, sporty, and ready for every day.
- Dimension: 41.80 mm
- Thickness: 10.50 mm
- Strap Material: Silicone
- Clasp Material: Bioceramic
- Strap Clasp: Buckle
10 Bell % Ross: BR-03 Skeleton Gray Steel
Price: €5,900
With its iconic square case – inspired by aviation cockpit instruments – this model exudes pure technical power. The skeleton design reveals the automatic movement in all its glory, allowing you to literally peer into the heart of the watch.
- Dial: Skeleton
- Water resistant: 10 ATM
- Strap Material: Black Rubber
- Glass plate: Sapphire glass with coating
A rectangular case for a bold personality!
Urban Ace watches
Zephyr Titan - Gun Metal
CHF 189.00
Zephyr Titan - Ice Blue
CHF 189.00
Zephyr Titan - Ice White
CHF 189.00
Zephyr Titan - Ocean Blue
CHF 189.00
Zephyr Titan - Olive Green
CHF 189.00
Zephyr Titan - Rose Gold
CHF 189.00
Rectangular watch men gold
Luxury Gold Rectangular Watches
A rectangular gold watch exudes pure luxury and sophistication. Gold rectangular watches are the perfect choice for special occasions and formal events. The warm sheen of gold combines beautifully with the geometric design of rectangular watch cases.
Top golden models
- Cartier Tank Louis Cartier: 18k yellow gold, hand-wound, iconic design
- Jaeger-LeCoultre Reverso Tribute: Rose gold, reversible case, Art Deco style
- Vacheron Constantin 1972: Yellow gold, ultra-thin, modern interpretation
- Patek Philippe Gondolo: White gold option, haute horlogerie
Maintenance of gold watches
Gold rectangular watches require special care to maintain their shine. Clean regularly with a soft cloth and avoid contact with chemicals. Professional maintenance is recommended to ensure their longevity.
Geometry never looked this good!
Rectangular watch men silver
Stylish silver rectangular watches
Silver rectangular watches for men offer the perfect balance between style and style. The cool tones of silver complement modern outfits and are more versatile than gold versions.
Popular silver models
- Urban Ace - Apex: Stainless steel, affordable
- Longines DolceVita: Stainless steel, elegant appearance
- Hamilton Boulton: Vintage-inspired, affordable
- Seiko Solar Rectangle: Solar energy, sustainable
- Tissot Heritage: Swiss quality, modern classic
Combination with outfits
A silver rectangular watch goes perfectly with:
- Dark blue suits and shirts
- Gray casual outfits
- Black formal wear
- White and light blue shirts
Rectangular by design. Remarkable by nature!
Classic rectangular men's watch
Timeless class
A classic rectangular men's watch is the foundation of any watch collection for watch enthusiasts. These models are characterized by their understated design, high-quality finish, and versatility.
Features of classic models
- Minimalist design: Clean lines without unnecessary details
- Neutral colors: White, black or cream dials
- Quality materials: Stainless steel or precious metal
- Leather straps: Often in black or brown leather
- Traditional functions: Time, date, sometimes small seconds
Investing in Quality
A high-quality, classic, rectangular watch is a lifelong investment. Choose renowned brands with a proven track record in watchmaking. Pay attention to details like the case finish, the quality of the movement, and the durability of the materials.
Modern classics
- Nomos Tetra: German precision, Bauhaus design
- Cartier Tank Solo: Affordable Access to Luxury
- Frederique Constant Carree: Swiss quality, elegant price
- Junghans Form A: Minimalist German design
Elegance with an edge!
Trends and Innovations this year
Geometric design
Geometric design is central to this year's watch trends. Besides traditional rectangular shapes, we're also seeing experiments with other geometric shapes like hexagons and trapezoids. These modern watch case shapes offer a fresh take on classic elements.
Retro watch for men
The retro watch trend for men remains strong this year and in the coming years. Vintage-inspired rectangular watches combine nostalgic elements with modern technology. Think art deco dials, classic fonts, and warm metallic tones.
Smart features combined with classic design
Modern square men's watches are increasingly integrating smart features without compromising the classic look. Hybrid watches offer the best of both worlds: traditional aesthetics with modern functionality.
A watch with structure, for a life with purpose!
Questions about rectangular watches
What do you call a rectangular watch?
A rectangular watch is also called a "tank watch", after the iconic Cartier Tank model from 1917. Other names include "rectangular watch", "square watch" or simply "geometric watch".
Does a rectangular watch also have a name?
Yes, rectangular watches have different specific names depending on their shape: Tank (Cartier), Reverso (Jaeger-LeCoultre), Tonneau (barrel-shaped), or Carré (square). These names often refer to the original designs or the shape of the case.
What are the best affordable square watches?
For affordable square watches, we recommend Casio Edifice Rectangle, the Urban Ace - Apex series, and Hamilton Boulton. These offer good quality at a reasonable price.
How do you wear a rectangular men's watch?
Wear a rectangular watch with its longest side parallel to your wrist. The case should fit comfortably, neither too tight nor too loose. For formal occasions, choose leather straps; for casual wear, steel straps are suitable. The watch should fit under your cuffs with a suit.
Are rectangular watches in fashion?
Yes, rectangular watches will make a strong comeback in 2025/2026/2027. The trend toward vintage and retro styles, combined with the popularity of geometric design, makes rectangular watches highly sought after. They offer an elegant look that is both classic and modern.
Who invented the first rectangular watch for men?
Louis Cartier designed the Cartier Santos in 1904 and the Cartier Tank in 1917. These were among the first rectangular wristwatches. The Tank's design was inspired by the shape of French Renault tanks from World War I. This model set the standard for all subsequent rectangular watches.
Where was the first rectangular watch made?
The first rectangular watch, the Cartier Tank, was made in Paris, France. Cartier had its headquarters there since 1847 and developed the iconic design in its Parisian workshops. Production took place in Swiss manufactures under Cartier's direction.
Why is there a rectangular watch?
Rectangular watches emerged from the desire to offer an alternative to round watches. They offer a more elegant, formal look and are better suited to certain wrist shapes. The rectangular design also aligns with Art Deco and Modernist movements that emphasized geometric shapes.
Conclusion
A rectangular watch for men is more than just a watch – it's a statement piece that combines class, classic style, and sophistication in a single piece on your wrist. Whether you choose a more expensive version or an affordable Urban Ace - Apex, a rectangular watch adds a distinctive element to your watch collection. In the coming years, rectangular watches will offer the perfect balance between tradition and innovation. With options in every price range and style, there's a suitable model for every man. Invest in quality, choose a design that suits your personality, and enjoy a timeless accessory that never goes out of style for years to come.
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