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Article: These watches wear the stars: Discover the best Rolex alternatives!

These watches wear the stars: Discover the best Rolex alternatives!

You've seen the images. Conor McGregor stepping out of his Rolls-Royce with a gleaming gold piece on his wrist, or Jay-Z casually flashing a Rolex day-date at a gala. It exudes success. It exudes power. But let's be honest: do you really need to spend €20,000 to €100,000 to achieve that same commanding presence ? The answer is simple. No. We don't think so.

Conor McGregor - We're not here to take part, we're here to take over.

Many men pursue a genuine Rolex because it seems like a choice for status and success. Many men also remain fixated on Rolex watches. But we don't all have the wallets of Conor McGregor or Jay-Z. There are Rolex alternatives. Alternatives that are just as beautiful. And just as good. In this blog post, we delve into the world of high-stakes watches, see what the world's greats are wearing, and present the best Rolex alternatives that make the exact same impact without having to declare bankruptcy. We discuss materials like 316L stainless steel , sapphire crystal, and the looks of true "winners."

Real stars and their watches

What do Conor McGregor, Jay-Z, Kevin Hart, and Justin Bieber have in common?

They've all reached the top, each in their own way. One in the music business and as a real estate magnate, another as a UFC icon, and Kevin Hart as a comedian. They've all achieved success in their respective fields. Moreover, they all share a love for watches. And specifically for one particular case: the Rolex Day-Date , also known as the "President."

Conor Mc Greggor watch

The man of extremes: Conor McGregor

Conor McGregor doesn't do subtlety. In the Octagon, it's all or nothing. Outside? Exactly the same. When Conor walks into a room, you hear him before you see him. Exactly the same thing hangs on his wrist.

Imagine this. Conor steps out of his custom-made Rolls-Royce in the heart of Dubai. The sun reflects off the 18-karat yellow gold of his Rolex Day-Date 40. It's the version with the olive green dial, a nod to his Irish roots, but above all a sign of pure prosperity.

As he adjusts his cufflinks for the cameras, you see it: this isn't an accessory. This is a must-have accessory for every man. A sign that he's tamed everything in life. He's not wearing that Rolex because he needs to know the time. He's wearing it because the gold feels heavy. I also know one thing for sure: he's wearing his watch because it's a promise to himself: never to come second again.

Jay-Z watch Rolex alternative

Jay-Z: Business is Business

Instead of begging for a deal, he founded his own label: Roc-A-Fella Records. And it's paid off. Jay-Z doesn't sit at the table; he is the table. No shouting, no unnecessary noise. He walks in wearing a sharply tailored black suit. No business tie, just a man with a mission. As he puts down his espresso, the platinum Day-Date with the famous "Ice Blue" dial appears from under his sleeve. It's a watch that whispers yet is present.

Rolex watch Kevin Hart

Kevin Hart's all-in mentality

With Kevin Hart, nothing is accidental. His laughs are loud, his jokes are sharp, but his watch choice is deadly serious. He's wearing the Day-Date II . Not a subtle little watch, but a 41mm men's watch made of solid gold. Kevin started in the raucous comedy clubs of Philadelphia and worked his way up to sold-out football stadiums. Kevin has achieved success in several areas: in the comedy club, but you also know him from movies or the gym. Kevin is also a fitness enthusiast. He's also a regular at major poker tournaments and hangs out with the high rollers.

Rolex alternative Justin Bieber

Justin Bieber: From teen idol to rebellious pop icon

Justin Bieber, from street musician to global pop icon with his own unique style and vibe. It's a deliberate choice for contrast. Justin often appears in an oversized hoodie or a streetwear look, but that Day-Date on his wrist breaks all that. Justin has transformed from 'teen idol' to rebellious icon. He refuses to be pigeonholed and is the mix of a wealthy man and a complete indifference to the world.

Jay-Z - Belief in oneself is the first step to success. If you don't believe it, why should anyone else?

Top 5 Alternative Rolex Watches

How much should your image cost?

Jay-Z already said it: "I'm a business, man." He understands that every choice you make (from the clothes you buy to the watch on your wrist) is an investment in your image. But now the question arises: How much should your image cost? Because not everyone has the budget of Conor, Kevin, or Justin. Fortunately, there are alternatives that are just as good.

When you're looking for alternative Rolex models, you're essentially looking for a specific sense of design and authority. You don't want a toy; you want a bold watch made to stand out. Here are the current best-sellers.

Top Bestsellers Alternative Day Dates

Brand Watch
1: Urban Ace Zephyr 2.0 - Chocolate
2: Urban Ace Zephyr Titan - Gun Metal
3: Urban Ace Zephyr Titan - Ice Blue
4: Urban Ace Zephyr Legacy - White Gold
5: Urban Ace Zephyr Legacy - Black

Zephyr 2.0 - Chocolate

Zephyr 2.0 - Chocolate

€169,00

Zephyr Titan - Gun Metal

Zephyr Titan - Gun Metal

€179,00

Zephyr Titan - Ice Blue

Zephyr Titan - Ice Blue

€179,00

Zephyr Legacy - White Gold

Zephyr Legacy - White Gold

€169,00

Zephyr Legacy - Black

Zephyr Legacy - Black

€169,00

Jay-Z - I believe excellence is being able to perform at a high level over and over again!

Tudor watches: The most logical alternative?

Tudor is often cited as the ultimate Rolex alternative watch . Understandably, as it's a sister company. You get the technology of its bigger brother, but without the long waiting lists and high price tag. But even with Tudor, you pay top dollar for the "brand experience" these days.

The Urban Ace Zephyr collection

Zephyr Titan - Gun Metal

Zephyr Titan - Gun Metal

€179,00

Zephyr Titan - Ice Blue

Zephyr Titan - Ice Blue

€179,00

Zephyr Titan - Ice White

Zephyr Titan - Ice White

€179,00

Zephyr Titan - Ocean Blue

Zephyr Titan - Ocean Blue

€179,00

Zephyr Titan - Olive Green

Zephyr Titan - Olive Green

€179,00

Zephyr Titan - Rose Gold

Zephyr Titan - Rose Gold

€179,00

Zephyr Legacy - Cherry Red

Zephyr Legacy - Cherry Red

€129,00

Zephyr Legacy - Gradient Black

Zephyr Legacy - Gradient Black

€169,00

Zephyr Legacy - Gun Metal

Zephyr Legacy - Gun Metal

€169,00

Zephyr Legacy - Pacific Blue

Zephyr Legacy - Pacific Blue

€169,00

Zephyr Legacy - White Gold

Zephyr Legacy - White Gold

€169,00

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Looking for that specific "power look"? Our Zephyr Legacy series is designed with that same mindset. It exudes authority. Perfect for business wear or a night at the casino. View the full Zephyr collection here for that iconic style.

Celebrities and their watch collections

What do men who can buy anything wear? It's often a mix of pure investment and personal style. But beware: many of these watches are among the most expensive in the world and simply unattainable for the average person.

What watch does Conor McGregor wear?

McGregor is known for his exorbitant taste. He owns several Rolexes, including the gold Yacht-Master II and the Sky-Dweller. However, his collection also includes pieces from Jacob & Co. worth millions. How much do Conor McGregor's watches cost? His entire collection is estimated at over €4 million . He wears them purely to enhance his image; a sign that he's the king of the jungle.

What watch is Jay-Z wearing?

Jay-Z is the ultimate established collector. Where McGregor shouts, Jay-Z (often whispers). He wears rare Patek Philippe models and custom-made watches worth more than most Amsterdam mansions. Who has the most expensive watch, Conor McGregor or Jay-Z? Jay-Z wins this battle hands down; his collection is larger and includes more unique watches. He's not going to win in the octagon, mind you!

Why choose Urban Ace as an alternative?

At Urban Ace, we understand the psychology of a winner. You want that cool watch on your wrist. You want the sunray dial to catch the light as you sip your espresso. Our watches aren't just lookalikes; they're high-quality, luxury men's watches .

  • 316L Stainless Steel: Corrosion-resistant and heavy-duty. This is the same steel used in aerospace and by luxury watch brands.
  • Sapphire crystal / HQ mineral crystal: Scratch resistance is essential. Nothing looks cheaper than a scratch on your watch.
  • Miyota Quartz: Reliable Japanese precision. Your watch always keeps time, period.

Frequently Asked Questions about Rolex Alternatives

Why does Kevin Hart collect Rolex watches?

Kevin Hart sees watches as a symbol of his hard work. He started collecting as soon as he achieved his first major success. For him, every Rolex is a milestone in his career.

Is Justin Bieber also a Rolex watch fanatic?

Absolutely. Bieber is often spotted wearing a gold Rolex "President" Day-Date. He blends high-end watchmaking with streetwear, which is exactly the vibe we're aiming for with our watch collections.

What is a Date Just watch?

The Datejust is Rolex's most iconic watch. It was the first self-winding chronometer wristwatch to display the date in a window on the dial. Want to learn more? Then read our comprehensive blog post: What is a DateJust watch?

What is the best alternative for a small budget?

If you want the look without the premium price, look for brands that focus on materials instead of expensive marketing. A watch with a steel bracelet and a clean dial often enhances your look more than an expensive watch with a cheap finish.

Conclusion: Your move

Whether you're a fan of Conor McGregor's style or Jay-Z's sophistication, one thing's for sure: a watch makes a man. You don't have to be a millionaire to look like one. By choosing smart Rolex alternatives with the right specifications, like those from Urban Ace, you demonstrate your expertise. You're choosing quality, durability, and an authoritative look .

Choose the upgrade. Choose a watch that reflects your ambition. Browse our collections and make your winning move.

Foto van Ruben Albers

Ruben Albers — Horloge-expert bij Urban Ace

Ruben Albers is product specialist bij Urban Ace. Sinds 2018 verdiept hij zich in horloges en uurwerktechniek, en helpt hij dagelijks klanten de juiste keuze te maken met deskundige uitleg, duidelijke vergelijkingen en helder advies.

Frequently Asked Questions

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